Your MID’s reputation begins even before you run a transaction

Credit card issuers (Chase, Wells Fargo, BofA, Citi, etc) evaluate hundreds of pieces of information to create their unique algorithms that may or may not approve a transaction, therefore…

The dynamics that form a MIDs reputation include, but are not limited too:

• Traffic source and quality
• The time of day/night a transaction attempt is run
• The MCC code associated with that MID
• The acquiring bank bin, from where the MID originated
• Are monthly chargeback amounts and percentages consistent with like-MIDs
• Are refund rates consistent with like-MIDs
• Are the frequency of declined transactions excessive for like-MIDs

The MIDs’ reputation is impacted, by any and all of these aforementioned events, in the eye of the issuers’ algorithms.

If you want to learn more about your MIDs’ reputation, and how to dramatically improve your approval rates, call us: